Real estate to triumph with OOH

In India, the estimated size of the Out of Home (OOH) industry was Rs 15 billion in 2008, which is projected to become almost twice its current size in 2013 (ie Rs 25 billion). Its share in the total ad pie is expected to go down marginally to 6.8% in 2013 from a current level of 6.9% in 2008.

22 Sep 2012 | By PrintWeek India

OOH initiative by Lodha Group

Owing to this belief, the real estate developers are looking forward to contribute to increase the net worth of the OOH by indulging in outdoor advertising for their respective brands, be it rebranding, sale as well as brand awareness initiatives.

Sanjeev Gupta, managing director, Global Advertising, who specialise in OOH, said, "We are glad that the real estate segment is making a strong comeback. Large size hoardings, transit media, street furniture have been the favorites of real estate clients. Despite the widespread challenges dogging the economy, the OOH industry is showing excellent growth this year. Rajesh Life Spaces, Lodha Group, Wadhwa Group and Hubtown are some of the clients who have taken the plunge into the OOH space.”