Print flexes its muscles at In Store Asia 2011

By 01 Feb 2011

Indian print solution providing companies are flexing their muscles at In Store Asia 2011. The ongoing three-day expo is being held at the Bombay Exhibition Centre in Mumbai from 1 to 3 February.

The expo is aimed at brand owners to explore strategies, best practices and international case studies for success in retail and signage. Print solution providers like Pragati, Spectrum Scan, Prince Digi Graphics, Printech, Jayna, Ergo, HP and Apsom Infotex have confirmed.

VJ Media The 2011 edition returns with a special "Shopper Insight" edition to explore the role for insight across retail formats and product/service categories, according to Sachin Jante who is a marketing strategist for VJ Media Works, the hosts of the expo .

Jante added: "The focus will be on delivering perspective by retail format (kirana, organised retail, product/service category (FMCG, lifestyle, toys, mobile phones) and by retail practices (category management, design, visual merchandising).

The exhibitors have been divided into five pavilions: POP for point-of-purchase display manufacturers, both modular and customised solutions; Retail Signs for interior and exterior signage solution providers, Visual Merchandising and Storefix for the design/retail fixture solutions community, Dynamic Environments for retail infotech and digital signage solution providers, and Designer’s Den for innovations.

Spectrum Scan who are at the show are a solution provider for most of the applications categorised above in the five pavilions. Spectrum Scan provides complete signage and POP solution, right from conceptualising to the final product. The company boasts of blue-chip premium brands like ICICI, HUL, L' Oreal, Castrol, Microsoft, Airtel, ITC, Uninor, Vodafone, Colgate Cadbury, Citibank etc.

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