New packs: Tata Tea Fusion Jar, Mother's Recipe tub pack, Dabur Real Activ

By 31 Mar 2017

WhatPackaging? Team looks at three new packs on the shelves.


Manjushree creates award-winning Tata Tea Fusion jar

The ET Polymers' Excellence in Packaging award winner Tata Tea Fusion jar was produced by Manjushree Technopack. This unique fusion jar has two jars fused into one to make compartmentalised packaging with its innovative dual storage facility. The jar can store two different types of tea in a single pack, preserving the freshness of each.
The uniqueness of the jar lies in giving the consumer an unmatched tea drinking experience, with the option of accessing two distinct taste enhancers – Green Tea and Kenyan Tea – that can be blended with Tata Global’s Superior Assam Tea to create a signature brew. Tata Tea Fusion is available in two variants – Superior Assam and Green Tea and Superior Assam and Kenyan Tea.
The transparent PET fusion jar has four components, the main jar, small jar, main cap and small cap. The main cap and the small jar have a locking mechanism where they interlock to form one component and the two jars cannot be separated without breaking the locking mechanism.
Mother’s Recipe launches ginger garlic paste in 300g tubs

Mother’s Recipe has recently launched its ginger garlic paste in a 300gm tub pack priced at Rs 59. It is available at hypermarkets, local stores, the company’s exclusive outlets and e-store, and all leading e-grocery platforms.

Currently, ginger garlic paste is available in standee pouches, spout standee pouches, glass bottles, plastic bottles, tube packaging and pillow pouch.

According to the company, the first brand to introduce this innovative packaging, which will offer convenience, zero wastage, easy storage and authentic taste to consumers.

Sanjana Desai, head, business development, Mother’s Recipe and Elmac, said, “A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers.”

“The demands of the fast-moving consumer goods (FMCG) segment are evolving every day, and consumers are seeking convenience and better-packaged products,” she added.

Wow Design unveils new brand identity for Dabur Real Activ Range

Wow Design, a strategic brand design consultancy, has collaborated with Dabur to revamp the brand identity for its range of Real Activ Juices. Dabur intended to revamp its range of Real Activ juices that have no added sugars and vouch for a healthy juice, anytime, anywhere.

The brief given to the Wow Design team was to give a makeover to the packaging and brand proposition that it becomes a preferred choice for the health conscious consumer who walks an extra mile to enjoy an active life.

Working towards a new look for Dabur Real Activ Range, Wow Design conducted a detailed research-based study. The key findings of the study were that the visual architecture of the existing Activ range resembles closely the main range; diluting its differentiation from the sub-ranges. The core proposition of ‘Supporting Fit & Active Lifestyle’ missed precedence due to lack of effective packaging communication.




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