Manjushree creates award-winning Tata Tea Fusion jar
Mother’s Recipe has recently launched its ginger garlic paste in a 300gm tub pack priced at Rs 59. It is available at hypermarkets, local stores, the company’s exclusive outlets and e-store, and all leading e-grocery platforms.
Currently, ginger garlic paste is available in standee pouches, spout standee pouches, glass bottles, plastic bottles, tube packaging and pillow pouch.
According to the company, the first brand to introduce this innovative packaging, which will offer convenience, zero wastage, easy storage and authentic taste to consumers.
Sanjana Desai, head, business development, Mother’s Recipe and Elmac, said, “A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers.”
“The demands of the fast-moving consumer goods (FMCG) segment are evolving every day, and consumers are seeking convenience and better-packaged products,” she added.
Wow Design unveils new brand identity for Dabur Real Activ Range
The brief given to the Wow Design team was to give a makeover to the packaging and brand proposition that it becomes a preferred choice for the health conscious consumer who walks an extra mile to enjoy an active life.
Working towards a new look for Dabur Real Activ Range, Wow Design conducted a detailed research-based study. The key findings of the study were that the visual architecture of the existing Activ range resembles closely the main range; diluting its differentiation from the sub-ranges. The core proposition of ‘Supporting Fit & Active Lifestyle’ missed precedence due to lack of effective packaging communication.