Nightingale forays into movie merchandising segment with Jab Tak Hai Jaan range of products

Srinivas Fine Arts, brand owners of Nightingale Paper Products, has joined hands with Yash Raj Films for the movie Jab Tak Hai Jaan, with the launch of the exclusive Collector’s Edition range of products.

14 Nov 2012 | By Mihir Joshi

The Shahrukh Khan and Katrina Kaif starrer has been directed by the late Yash Chopra.

The new range of products includes journals, diaries and notebooks with the JabTak Hai Jaan, theme and are being introduced by Nightingale. This will be the first time that such an effort has been undertaken in the movie merchandising segment of the paper stationery domain.

Nightingale products will carry the pictures of Shahrukh Khan, Katrina Kaif and Anushka Sharma from the film on the front cover and unique inner pages are designed based on the film’s theme and the poetry from the film will grace the back cover.

These products will soon be available at all leading retail stationery outlet around the country.