News from the Ad World
Dentsu Aegis Network acquires majority stakes in Milestone Brandcom
29 Jul 2014 | By Mihir Joshi
News from the Ad World
Dentsu Aegis Network has announced that it has acquired majority stake in OOH agency Milestone Brandcom.
Milestone Brandcom was founded in 2009. Nabendu Bhattacharyya, its MD and CEO, will continue in his current capacity and report to Ashish Bhasin, chairman and CEO, Dentsu Aegis Network South Asia. The company will retain its identity, branding and culture and share its knowledge in creative and OOH planning with the group, informed a Dentsu Aegis Network statement.
DDB Mudra restructures their executive board
DDB Mudra Group in a round table meet held in Mumbai announced a 're-constituted' executive board as well the formation of the group creative council and a group strategic planning council.
John Zeigler, chairman and CEO, DDB Group Asia Pacific, India and Japan, remarked, "Integrated communications is the key for the future and this a great opportunity for India to grow in this segment. Where we are seeing this trend slowing down in US and Europe; it is time for India to take up this opportunity."
The executive board has been expanded and will now comprise of eight members: Aneil Deepak, head of ideas, DDB MudraMax; Anurag Bansal, group CFO; Deepak Nair, COO, 22feet Tribal Worldwide; Madhukar Kamath, group CEO and MD; Mandeep Malhotra, president, DDB MudraMax - OOH, retail and experiential; Rajiv Sabnis, president, DDB Mudra West; Sathyamurthy Namakkal, president, DDB MudraMax - media; and Sonal Dabral, group chairman and CCO.
Intellectual Property: Creative agencies vs. Clients
Creative agencies can claim credit for their work, but not the IP (Intellectual Property) rights. By contract, they are assigned work for a fee, which means the IP rests with the client commissioning the work. Adland is divided on whether this status quo should change - on whether a one-time fee justifies use of an idea for perpetuity by clients. And the voices in favour of retaining IP rights are getting louder and are more frequently heard today.
To see what the advertising world has to say about it, follow the link:
See All