News from the Ad world

By 20 Oct 2014

Pattison takes top Maxus role from Vikram Sakhuja

Lindsay Pattison, Maxus' newly appointed global chief executive

Maxus has promoted Lindsay Pattison, the UK chief executive and global chief strategy officer, to global chief executive. Pattison will report to Dominic Proctor, the global president of Group M. She will be based in London and New York.

 Pattison has been the chief executive of Maxus UK for five years. She was appointed to the additional role of global chief strategy officer in 2012.

Havas wins media duties of Assetz Property Group

Havas Media India has won the integrated media duties of Assetz Property Group, Bengaluru. The account was won following a multi-agency pitch. The business is estimated to be worth Rs 15 crore, informed an official statement. The account will be handled by the agency's Bengaluru office.

Linteractive wins digital duties of Woodland

Lowe Lintas and Partners' LinTeractive has won the digital duties of Woodland.

The remit covers online community management, web development, content development, and media duties (online).

The win is an extension of Woodland’s association with Karishma Lintas, a creative agency of the group, which has been handling the brand’s creative mandate for over two decades.

ASCI rules against 134 ads that violated code

ASCI’s Consumer Complaints Council (CCC) ruled that 134 of the 147 ads for July 2014 it evaluated had violated the self-regulation code.

The CCC found the claims made in these categories to be either misleading or false or not adequately/scientifically substantiated and hence violating the body’s Code. Education followed by Health and Personal Care were the categories with the most number of violations



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