“Technology has prompted tremendous change in the advertising industry. With the consumer base becoming even more segmented, a specialised show like Media Expo covering varied advertising and promotion mediums can provide expansive reach within key target segments in the South Indian market,” said Raj Manek, executive director and board member of Messe Frankfurt Asia Holding.
Before their Chennai stop, Media Expo would be held in Delhi’s Pragati Maidan from 29 September – 1 October, 2016.
The Expo will showcase the latest technology and premium quality products in signage, point of purchase, advertising, printing, retail and shop displays, visual merchandising and many more.
“Together with this new edition, Media Expo’s reach will expand over all the prime business hubs in north, west and south of India starting 2016, reaffirming its position as a truly national platform for India’s indoor and outdoor advertising, signage and print industries,” he added.
The Mumbai edition of the event was spread across 7,000 sq /m in area and hosted 104 exhibitors.