McCann India wins gold at Cannes Lions for OOH

McCann Worldgroup India's Western Union Money Transfer comprised of three entries: Franklin Gandhi, Lincoln Fahd and Queen Mao.

Prasoon Joshi, executive chairman, McCann Worldgroup India and regional creative director, McCann Asia Pacific, said, "I was pretty sure about the work winning something. My only concern was that we need to perfect the technique first because it (the hoarding) changes the currency when you move. The first thing was to get it right, and the team has done it. We are winning a Gold Lion after sometime. This is definitely significant. I feel it is winning because it is redefining outdoor as a medium. If I was in the jury, I would have given it a Grand Prix."

There were two Grand Prix Lions in the category. Ogilvy Shanghai grabbed one for its work #Cokehands for Coca Cola. The other Grand Prix went to Jung von Matt Hamburg for The Invisible Drive  for Daimler Mercedes Benz.