Magic International in Greater Noida adds life to paper with a book factory
Magic International, the stationery and book printing firm in Greater Noida has expanded to it new facility in a three-storey unit housed in a one lakh sq/ft area. Ashish Batra, who is a director, is the third generation printer in the family, and oversees the unit along with his father, Rajeev Batra.
22 Mar 2011 | By Rahul Kumar
Magic International in Greater Noida adds life to paper with a book factory
Magic’s facility is fully equipped with pre-press which includes a Kodak platesetter that provide plates for a battery of multicolour presses and ruling machines; along with notebook manufacturing machines from ECH Will and Line O Matic.
Batra said: "India and China are two of the biggest manufacturers of stationery but quality is a major concern. We have an equal ratio for book printing and stationery manufacture."
He added: "We export 40% of our total production and the remaining 60% is for domestic consumption. Exports is a competitive business, nowadays because international market means international standards."
Magic’s annual growth is 15% to 20%. Batra added: "We work for private sector and produce around 20,000 perfect bound books per day. Diaries and educational books are seasonal. That’s why we’ve to keep re-inventing ourselves and create newer products."
Magic was formed in 1991. Earlier the company was called Surya Print Process and based in Kirti Nagar, Delhi.
Batra said: "India and China are two of the biggest manufacturers of stationery but quality is a major concern. We have an equal ratio for book printing and stationery manufacture."
He added: "We export 40% of our total production and the remaining 60% is for domestic consumption. Exports is a competitive business, nowadays because international market means international standards."
Magic’s annual growth is 15% to 20%. Batra added: "We work for private sector and produce around 20,000 perfect bound books per day. Diaries and educational books are seasonal. That’s why we’ve to keep re-inventing ourselves and create newer products."
Magic was formed in 1991. Earlier the company was called Surya Print Process and based in Kirti Nagar, Delhi.
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