This is an initiative by Repro to bring the publishing community together to discuss trends, issues and dynamics in the changing marketplace.
Ramu Ramanathan, group editor, Haymarket Media; Robert E Baensch, president of Baensch International Group and a board member on global advisory board of Repro India; and Pramod Khera, executive director, Repro India shared their views during the event. More than 100 persons from the publishing fraternity attended the event.
Ramanathan through his presentation described the growth opportunities of print in India. Responding to a question on whether the publishers should focus more on the e-book market, he said, “If we have a total digital approach and cater to the rising demand of e-books we might be denying the right to the availability of physical books to a large mass of underprivileged students of the country who do not have accessibility to such advanced technologies.”
Baensch discussed the changing era of the digital publication and opined that the e-book era is inevitable. He also stressed that the managements should go for a change in strategy and focus on various ways to tap the opportunities.
Providing a gist of the event, Pramod Khera, in his concluding speech said, “The increasing importance of digital content and its impact on the industry is the issue to be addressed. The process changes at the file preparation stage that can help disseminate the content through a medium of one’s choice and the economics of using various technologies, along with the revenue potential that it holds in the world today.”
“The major focus in every publisher’s establishment has been to combat the fast paced technological advancements in content management and dissemination. While there is an eagerness to embrace and harness the change, there are many questions that often arise; mostly related to the return on investment, marketing avenues, future growth and internal preparedness,” he added.
Ramanathan: "total digital approach will deny the availability of physical books to a large mass of underprivileged students"