Kyoorius announces inaugural Advertising Awards jury

The inaugural 2014 Kyoorius Advertising Awards will consist of 9 categories and 35 sub-categories, but there won’t be any winning tier structure like Gold, Silver, etc. The award winners will get the Blue Elephant trophy and along with that a free entry to the D&AD Awards next year.

Rosie Arnold, deputy executive creative director, BBH and former president of D&AD along with Graham Kelly, regional executive creative director, Isobar and Woon Siew Hoh, regional creative director, Hakuhudo are the international jury members.

From India, the jury members include Abhijit Avasthi, NCD, Ogilvy & Mather; Agnello Dias, chairman and co-founder, Taproot India; Senthil Kumar, NCD, JWT India; and Sonal Dabral, chairman and CCO, DDB Mudra Group. More jury members are expected to be added soon. All the jury members will be in India during the judging process.

Rajesh Kejriwal, founder-CEO, Kyoorius said, “Kyoorius will try to weed out all unnecessary work from the actual potentials through proper research. The awards will be selected on the basis of three things: whether it is an original idea, whether it was well executed, and if it was relevant to its context. If these criteria are met, then the award has the chance to be the best work,” Entries to the first edition of Kyoorius Awards open on 20 March and the last day for submission is 21 April. The awards night will be hosted on 12 June in Mumbai. There will be only one Blue Elephant awarded to winners this year.

“We thought about where we would like to be, and this is where we would want to be. We want to bring global standards of D&AD to India through the Kyoorius awards and encourage more people to come forward with their creative work. I have seen them, and it unbelievable, the kind of work India does. Global participation has increased but there is always place for more,” said Tim Lindsay, CEO, D&AD.

Awards will be given across nine categories - press, outdoor, film, radio, direct marketing and activation, art direction, craft for advertising and film advertising craft.