Commenting on this investment decision, Alok Jain, executive director of Jaipur Printers explained that they have recently been witnessing an increased demand for high-quality and print-on-demand jobs from their trusted clients, who according to Jain have been the driving force behind his company's growth. “Honouring the trust of our clients is paramount and hence we have decided to offer the next level of value-added print quality using Kodak’s technology.”
Started as a small partnership business in 1948 by Jain's father, the late Shri Sohan Lalji Jain, today, in its journey of 65 years, JP has established many a milestones and has attained the top position among the leading printers of the state of Rajasthan.
JP serves premium markets like real estate, handicrafts, tourism, hotels, garment and gems and jewellery. In this family-run business, Jain is assisted by brother Pramod, managing director and Pramod's sons Anurag and Ashish, vice presidents.
According to Jain, investing in this technology will not only satisfy its existing clientele, but will also help JP compete against their counterparts in the metros and at the same time diversify their scope of business of high-end wedding photo albums segment. “As the photographic image quality of this machine is very impressive and other features like extra large sheet size, full flood gloss and dimensional printing are also phenomenal, so we decided to invest in it to produce high-end photo albums and short-run commercial jobs,” said Jain.
The desire to deliver the best work has always fuelled JP to bring in complementing technology. JP has implemented technology upgrading projects almost every four years. "We have earned a reputation of being finicky for print precision," concluded Jain.