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India Today most-read magazine

31 January 2018

India Today (English) and India Today (Hindi) have been ranked as the most-read magazines in the IRS 2017 data. The former has a total readership of over 79 lakh, and latter is subscribed by 71 lakh readers. This amounts to the highest and second-highest magazine readership in India. Meanwhile, Business Today has been ranked the most-read Business Magazine in IRS 2017 with a total readership of 13.15 lakh.

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The IRS is a study of the print media readership published by the Readership Studies Council of India (RSCI), an industry body jointly formed by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC). The latest IRS 2017 report covers a full year sample size of 3.2 lakh households. It has been conducted after a gap of around four years.

“Delighted to see the IRS set global benchmarks in sample size, design and tight monitoring. Very encouraged to see that the survey reinforces what we've always believed in. The magazines are far more relevant now than in the preceding years and the age of the discerning media consumer has returned. To have India Today as the most read magazine is very satisfying. To top it, India Today Hindi is a close 2nd to its sibling India Today English, and Business Today continues to be undisputed number one adds to the motivation of the team at India Today Group,” said Aroon Purie, Chairman and Editor in Chief, India Today Group.

While, India Today topped both English and Hindi language categories, the second English magazine by a wide margin was General Knowledge Today.

The Sportstar is the third largest read English weekly followed by Diamond Cricket Today at No 4. Fortnightly magazine Filmfare is at No 5. Pratiyogita Darpan English and Outlook English were at No 6 and No 7 English magazines, respectively.

Competition Success Review was at No 8 followed by Readers Digest at No 9. Business Today was at No 10, becoming the largest read English business magazine.

Among the Hindi periodicals, India Today Hindi has overtaken Pratiyogita Darpan to become the largest read Hindi daily, according to total readership numbers released for IRS 2017. Samanyagyan Darpan also rose to No 2 position pushing Pratiyogita Darpan to No 3.

Meri Saheli was the fourth largest read Hindi magazine, followed by Saras Salil and Bal Bhaskar at No 5 and No 6, respectively.

Champak, SaritaCricket Samrat and Dimond Cricket Today were among top-10 Hindi dailies in the latest readership survey.

Top 10 English periodicals

Top 10 Hindi periodicals

India Today (English): 7992

India Today (Hindi): 7159

General Knowledge Today: 3493

Samanya Gyan Darpan: 6882

The Sportstar: 2937

Pratiyogita Darpan (Hindi): 5924

Diamond Cricket Today (English): 2549

Meri Saheli: 4623

Filmfare (Fortnightly): 2333

Saras Salil: 4318

Pratiyogita Darpan (English): 1820

Bal Bhaskar: 3598

Outlook English: 1517

Champak: 3336

Competition Success Review: 1477

Sarita: 2958

Readers Digest: 1354

Cricket Samrat: 2920

Business Today: 1315

Diamond Cricket Today: 2809

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