Hyderabad’s Colors Digital boosts capability with India’s first HP Indigo 12000

Hyderabad-based Colors Digital installed the first HP Indigo 12000 digital press in India for the photo market segment. The installation was formally opened by Alon Bar-Shany, vice president and general manager of Indigo division, HP who has been criss-crossing the country for several inaugurations including the state-of-the-art Centre of Excellence in Chennai.

25 Jan 2017 | By Sriraam Selvam

Speaking about the press and the installation Bar-Shany said, “Businesses are re-evaluating their current business models to adapt to changing market conditions and HP’s Indigo printers are being adopted by our customers worldwide due to Indigo’s constant innovation to provide unprecedented printing solutions. HP Indigo 12000 press is capable of producing over two million colour sheets per month which makes it perfect for midsized to large companies.”
Colors Digital who have been associated with HP since 2008 are a trusted brand in the state of Telangana for high quality photo printing and commercial printing. The HP Indigo 12000 Digital Press is said to be aimed at addressing the growing demand for bigger size in photo printing.

“Colors Digital is a pioneer photo printing industry in Andhra Pradesh and Telangana region with multiple point of presence. Innovation has been the DNA of the company and 12000 is going to help them to innovate more and are set to revolutionise the photo printing business with the new 14 X 40 open size photo books,” said A Appadurai, country manager, digital press and inkjet business solutions, GSB, HP India.

The seven colour press will also bring a lot of innovations with special photo inks like light cyan, light magenta, white and fluorescent inks.

According to release from HP, ‘The double sided photo printing capability of the press is also expected to significantly bring down the weight of the photo books ( up to 66%) and saves huge cost associated with media.’

Chaitanya and Srinivas of Colors Digital sharing their views on the installation said, “The 12000 brings huge capabilities with sizes to an already existing fleet of Indigo presses of our company. The B2 size printing capabilities of the press has enabled us to provide a new range of products to our consumers. The 14 X 40 wedding photo books and the 20 X 30 photo enlargement prints is going to revolutionise the industry. We are very happy to be the first organization to install the HP Indigo 12000 in our region.”

The 12000 is the fourth Indigo press for the company across multiple locations in AP and Telangana.

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