HP celebrates digital innovation
16 Sep 2016
HP India organised the Innovation Wins event, with an aim to create a platform to connect the print buyers and brand managers to the print service providers. The event held on 2 September in Mumbai witnessed participation of over 150 brand professionals.
HP team along with print service providers
At the event, HP showcased the latest digital printing innovations and highlighted the various possibilities for brand owners and marketers across verticals including FMCG, pharma, among others.
During the presentation, Puneet Chadha of HP, said “The market place is getting increasingly competitive. Digital printing can open entirely new opportunities for brands with respect to customer outreach, contributing significantly to the brand recall.”
A Appadurai of HP delivered a presentation around engaging customers through innovations in labels and packaging and how it can significantly contribute towards increasing sales and revenues for the brand.