Henkel India launches online store

“We, at Henkel India, are focused on enhancing customer experience and convenience, in line with our global strategic priorities. With a dedicated store on IndiaMart, Henkel India would be able to offer its customers an alternate business channel; hence, enabling a digitally-driven sale. We are pleased to be one of the first movers in the Business-to-Business (B2B) segment in the country to offer our products on an online marketplace. This development is line with our ambition to use digitalisation to strengthen our customer relationships and grow business,” said S Sunil Kumar, business director of packaging and consumer goods, Henkel Adhesives Technologies.

The online store would offer adhesives used in applications such as flexible lamination, packaging, labelling, book binding, paper converting, furniture and building component, footwear and personal hygiene, among others.

Speaking about the development and the store launch, Dinesh Agarwal, founder and CEO of IndiaMart said, "We are excited to have Henkel on board with us. With the current pace of digitisation, online presence for a brand has become mandatory and not a choice. I am happy to see that global brands like Henkel are leading this change and benefiting from their presence on online marketplaces like ours. Through their presence on relevant and specialised online platforms, companies like Henkel can connect with more relevant buyers by opening a new business channel. I look forward to a long-term and rewarding relationship.”

Henkel India recently won the ‘Leader Award’ under large business- corporate category at Frost & Sullivan’s Sustainability 4.0 Awards 2017.