Diadeis implements two of X-rite's solutions

Francesco Tomasello, the vice president sales EMEA for X-Rite said that PantoneLIVE is a cloud-based ecosystem, where digital colour palettes reproducing the colours’ digital DNA can be centralised and shared by all stakeholders in a colour supply chain. He added, “PantoneLIVE sets clear, achievable targets that everyone agrees to and communicates it virtually from ideation to production.”

 

ColorCert provides statistical control of colours to monitor the print production quality. Measurement is based on spectral data and reports are available online, in real time. “Incorporating ColorCert into the PantoneLIVE workflow creates a complete, digitised end-to-end closed-loop reporting system. The combination of PantoneLIVE and ColorCert has reduced the reliance of hard-copy proofs and reduced the need for physical manifestations of the final product.”

 

Guillaume Postel, Diadeis’s CEO, said, “By combining PantoneLIVE with ColorCert, we can provide our clients with a comprehensive solution that will ensure a complete control of their brands’ colours. The colour on the shelf always matches the target irrespective of the substrate, print supplier, printing process or region, and it also stays consistent over time.”

 

Colour management and global consistency is one of the main challenges of Diadeis’s multi-national clients, as the colour plays a significant part in ensuring brand recognition across the world. 

 

Guillaume Postel added, “Better colour communication contributes to a marked improvement in productivity. Better right-first-time and shorter approval time lead to quicker time-to-market and help optimise costs”.

 

With the implementation of PantoneLIVE and ColorCert, Diadeis aims to be a step ahead in the pre-media industry in Europe.

 

Paris-headquartered Diadeis, acquired India’s leading FMCG pre-media packaging firm, Alia Creative Consultants (based in Mumbai) in 2014. The move escalated Diadeis' position from among the top five to among the top three global players in the industry.

 

At that time, Sethunath Padmanabhan, Diadeis-Alia's managing director said, "By using a single agency like Diadeis, brand image can be unified across all communication media and all over the globe, providing the client with quicker time-to-market and costs reduction."