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Delhi’s Directions Retail Projects installs HP Latex 1500

06 October 2017

Directions Retail Projects, based in Patparganj Industrial Area in Delhi, has installed a HP Latex 1500. Speaking to PrintWeek India during Media Expo Delhi in September, Amit Gupta of Directions Retail Projects said the main reason behind investing in the machine was its eco-friendly nature. The machine uses water-based HP Latex inks and all prints are odour-free. “Overall, it’s the best green wide format machine available in the market,” Gupta said.

amit-gupta Amit Gupta of Directions Retail Projects

India remains largely a solvent market. One of the reasons being eco-friendly solutions are expensive compared to their traditional counterparts. “Now,” Gupta explained, “most PSPs are opting for eco-friendly solutions because the print buyers demand it.”

This is one of the reasons why Gupta went for the HP Latex.

Also, the machine offers the options to play with different kind of media, including soft signage. This is an area Directions Retail Projects is planning to explore in the recent future.

The company has solvent, eco-solvent machines from Roland, HP 5100 and Dilli flatbed printer, among others.

And, finally, Gupta confirms that the OOH media segment is doing really well. He gives the example of his own company. Last year, the company’s turnover was Rs 6 crore. This year, the earning has already exceeded Rs 8 crore.

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