By providing photographic-quality graphics, it performs exceptionally well on thin-walled plastic packaging and, as a result, has attracted considerable interest from the global manufacturers of spreads, ice cream and similar high-volume consumer products. Thinner containers coupled with thinner labels (particularly when film label substrates are employed) also offer environmental advantages.
However, its adoption may involve considerable capital investment and value chain configuration at some levels.
Its IML films have a low static charge which offers better dust resistance, better stacking for robotic arm pick up and good machinability. The product, with density as low as 0.55kg/m3, offers good orange peel effect and better yield and used mostly for small containers. The standard 0.70kg/m3 density film goes for medium to large containers. The film’s structure is designed in such a way that it offers sparkling gloss to the printable surface and better bond with the container through its matte surface. The film also offers high opacity and whiteness index.
“With more and more volume consumer categories going the IML way in the Indian market, an Indian player like Cosmo, with a globally benchmarked product, automatically acquires a vantage position. This is because there are only select players offering a good quality product here and importing small quantities is always a challenge,” concluded, Poddar.
New Delhi-based Cosmo films, with its manufacturing facility in Aurangabad, realising the potential of the technique, has developed a product at par with global standards, mostly originating from Western Europe.