The four-decade-old New Point Cards, which has a clientele of 14,000+ customers, mostly printers, from across Maharashtra and Goa, is a ‘ganging’ specialist. The firm receives orders for visiting cards produced under the brand Butterfly, during the day. It is ganged for plate processing, and printed later in the evening. The cards are finished and are ready for delivery the next morning.
The number of such visiting cards range from 500-1,000 per job, which was previously printed using a pre-owned Ryobi four-colour press installed in 2008.
Speaking to PrintWeek India, Avinash Kulkarni, director at New Point, said, “Our USP is timely delivery and high quality. The new Anicolor 15x20-inch four-colour press has helped us maintain our schedule.”
According to Kulkarni, besides visiting cards, the Anicolor has opened up new markets for New Point. “The Anicolor’s short inking units technology has enabled us to take up short-run jobs like leaflets, calendars, and handouts with minimal paper waste and ghost-free printing. The press’ easy operation without tedious ink adjustments means we now print a 1,000 sheet job inside seven minutes.”
New Point produces 60 jobs per day. Kulkarni added, “Its top speed of 15,000sph has also given us the capability of producing long-run jobs, whenever there is one.”
Kulkarni: “The 1000i gives us the advantage of gold, silver, and clear inks"
The Xerox Color 1000i, Kulkarni said that the new digital kit has expanded his firm’s print service capabilities. “The 1000i gives us the advantage of gold, silver, and clear inks. We are now in a position to offer services like printing of wedding cards, letterheads, gift products.”
Kulkarni is supported by his nephew Shreyas in managing the firm.
In the finishing segment, the firm is equipped with screen units for coating, laminating machines, and a Polar cutting machine.
The plates are outsourced from a partnership firm located closer to the firm’s production site.
New Point has two production sites and a warehouse for paper stock, totalling to about 5,000 sq/ft in Pune’s Shaniwar Peth area.