Canon opens training and support facility in Noida

The writing is on the wall. When it comes to Indian print industry, just the technology is not enough. There is a need to train the players about the technology and how it can be used for their benefit. In short, value addition is the key, and it is especially true in the context of the digital production printer segment.

10 Jul 2015 | By PrintWeek India

In a step forward towards this, the professional printing products division of Canon India has set up a training and technical support centre in Noida. The 4,000 sq/ft facility, equipped with the range of Canon printers like DreamLabo 5000, OCE vario print 6000, iPR1135 and iPR 800, TDS 750, TDS 350 and CW 300, hopes to empower Canon customers and partners with techniques and information. In short, the facility will house the range of Canon products from commercial printing segment to wide-format segment, from products priced at Rs 10 lakh to products priced at Rs 4.5 crore.
 
“Canon believes in providing best customer experience through its various services. With the help of our new training facility, we aim to excel in this endeavour by imparting training to our engineers, sales teams and channel partners,” said Puneet Datta, director, professional printing products group, Canon India.
 
Datta said this is a first of its kind facility for Canon in India. As the name suggests, the facility will not only work as a demo centre, but also will run regular training programmes for its customers.
 
“The training will help Canon partners get a better understanding of our products and further enhance customer experience. The facility, which has already trained more than 50 engineers, will also act as a technical backup centre in case of any downtime issue for mission-critical customers,” Datta said, adding that the main idea behind the centre is to ensure that the customers have their peace of mind which using the technology.
 
Admitting that the commercial printing segment in India witness a slump in the recent years, Datta is bullish about the future, and the role digital technology, especially inkjet, is going to play in it. He said a big market is opening up in segments like print on demand (POD), POD in book printing, wedding photobooks and labels, among others.
 
Going forward, Canon India is focusing on three major aspects, strength its product range, increase reach and create value for customers. The company has its presence in more than 40 cities in India, and now, it wants to go deep into the Indian heartlands, focusing on tier-two, -three cities. The idea is to capture the mid-range market, with smaller machines providing value additions, such as direct servicing. “We stand for customer commitment,” Datta added.
 
This news was published on 10 July, 2015.