Buzz IMC sweeps Personalisation, VDP and Transpromo Printer of the Year title

PrintWeek India Awards night, celebrated on 2 October, saw eight categories throw up a new name. 

Tanvi Parekh interacts with Sameer Bindra to understand the shopfloor philosophies, and what constitutes an award-winning job at Buzz IMC. 

Sameer Bindra, Buzz IMC

Business today is not a one man show anymore. The team either makes or breaks a company. The entire team at Buzz IMC is elated with the award and in all earnest it is their efforts that have earned us this laurel.

Buzz IMC has made a niche with having everything in-house - offset, digital, large-format, plus the bonus of being an advertising agency. This unique mix allows us to experiment a lot and we are no longer substrate-dependent, like other printers. Our association with our network of suppliers and vendors is relationship driven and mainly one-to-one.

Producing a job, for us, starts with strategy. Our focus is to create buzz and build campaigns that have a long lasting impact and add to the brand value and we usually have access to client's budgets and plan accordingly. We never push a printed product if the brand does not need it. It is imperative to understand what is the objective of a communication, and accordingly suggest between a direct mailer, a brochure or a cross media campaign.

Since we are not substrate-dependent it gives our design team the leeway to experiment regularly and with our digital capability we are in a position to create mock ups to share with clients and do a pilot test run to check the efficacy of the communication piece. 

We consider compliments to be flattering, but also understand that in our service industry, we are as good as our last job or campaign. One of the best compliment we have received is when Marshal, the only mustard oil in India won the brand of the year award and dedicated it to us. It was a very proud moment. 

But we need to move ahead and not rest on our laurels and raise the bar each time. We are driven by a simple philosophy - Ownership and solutions - if u are not part of the solution, then u are part of the problem. I remember receiving this advice - always remember you have just scratched the surface, there's plant more to learn. So keep your humility intact and be humble. Learn on! Our success lies in solutions and not mere prints,  this is the biggest differentiator.

In today’s time the only way ahead is to collaborate and excel. Learn and exchange. Mentor and be mentored. 

The future can be termed as both, bright and challenging at the same time. The earlier we adopt and integrate internet and mobile technology with print, the more life we would add to our businesses.