Buzz IMC installs India's first DirectSmile suite

Buzz IMC, one of the leading players in integrated marketing communications, has commissioned India's first DirectSmile, the integrated cross-media marketing suite.

14 Jun 2010 | By Rahul Kumar

Buzz Imc offers consultancy for marketing perspective, encompassing advertising, printing, packaging, events, public relations, photography, TV commercials, corporate movies, radio jingles, OOH publicity and corporate gifting services. The company has three units in Chandigarh and one at Baddi in Himachal Pradesh.

Samer Bindra, CEO of Buzz IMC, said: "Our endeavour has always been to provide the most effective communication platforms to our clients and with personalised direct mailing solutions our client received tremendous response." He added: "Now, as media convergence is the order of the day, we have invested in this new technology."

DirectSmile is a measurable marketing tool through which clients can build a personalised marketing campaign for individual customer and initiate engagement through print, internet and telephony.