"Custom sign design helps to realise the brand"

The history of signage dates back to early 1950s, when it was merely need-based. It urbanised as an identity in 1970s with flashy neon signs and flexible substrates. It is now, that the brand owners are looking at signages as branding solutions.

02 Jun 2015 | By PrintWeek India

“While it includes your logo, colour palette and slogan, those are only creative elements that convey your brand.” With this approach, said Rohit Tiwari with the sign engineering expert, Sumit Joshi, exclusively to PrintWeek India, 3M has started investing in the design process as a sustainable business advantage. The investment has lead to innovation, differentiation and most importantly customer experience.
 
Tiwari is the marketing manager of the graphic markets commercial solutions division of 3M India. 
 
3M operates by converting the 2D identity constituting of brand name, colours and logo into 3D solution which meets the brand’s functional and aesthetic needs. 
 
The company has collaborated with various design agencies. It functions in custom sign designing and engineering using knowledge of market, environment, materials and lighting to develop a sign solution which is then taken to prototyping with the help of its channel partner. 
 
“Through this unique combination and innovative approach to design and engineering, 3M will surely help brand owners implement a globally consistent brand experience,” boasts Tiwari.
 
Having spent around three-decades in India, 3M has evolved into becoming a renowned innovative solution provider. Operating with five businesses in India, the company is committed in delivering products for the consumer and industrial market to make customer’s lives a lot easier.