The front page of Hindustan Times’ print editions in Mumbai and Delhi on 30 April, 2016 had all the relevant news but the images accompanying them were still buffering. “Tired of waiting for pages to load?” was printed at the bottom of the page on a deep red background. The next page went on to reveal a little boy beating the Vodafone’s ‘Supernet 4G’ drum and our old friend - the Vodafone Pug just standing next to him, looking adorable as usual. On top of the page, the brand listed out all the advantages one can get on Vodafone’s 4G network. This simple yet effective print innovation was done in collaboration with Maxus (Vodafone’s media agency) and Hindustan Times newspaper.
As part of its BTL activities, there was a Vodafone Pug Parade in DLF Place Saket in Delhi, in association with Pet Fed. The parade saw participation by various pugs. The activities included a fashion show, merchandise sale like customised T-shirts, leashes, collars and bandanas for the pugs, photo booths, pet grooming sessions, vet check-ups, games, etc.
Vodafone Pug Parade