RR: Cost is a major component especially for price sensitive markets like India…
AP: India is price sensitive market. But the market looks at it in terms of price per kilo. The customer has to look at the total cost of operation as ink technologies will help reduce ink system complexity as well as ink stocks and therefore support cost-effectiveness effects will also be of interest to the market, going forward. Furthermore, the use of renewable materials in ink formulation will also drive the development activities in all ink technologies in line with the general market demand for sustainable solutions.
Non-ink interests Trekking.
Completed the Mount Everest base camp trek last year and training to trek up Mount Kilimanjaro this year.
Aye Mere Pyare Watan from the movie Kabuliwala.
A good read according to you
Several. Latest – Thinking Fast and Slow by Daniel Kahneman.
Your academic qualification
BE (Mechanical), MMS (Operations)
Favourite five Siegwerk products?
We don’t sell products. We sell solutions. Best solution – onsite counselling and in-house ink management systems.