Reproflex3 augments brand Muller with its pre-press expertise

As an international brand, Muller’s packaging demands stand-out designs that reflect the appealing nature of Muller products for millions of customers worldwide.

 

Reproflex3 were approached as a pre-press solutions provider to work directly with Muller and a contracted printer/converter to achieve the reproduction of complex designs on flexographic printing packaging. The project involved the delivery of intricate and complex designs across both Muller Rice and Muller Bliss yoghurt multi-pack product ranges, specific to the flexographic print of outer packaging.

 

The Challenges:
Reproflex3’s challenge was to reproduce Muller’s multi-pack design intent at the post-design stage through pre-press to achieve printing and packaging appealing to the FMCG markets thereby increasing sales.

 

The Reproflex3 team was tasked with supplying the design reproduction file and printing plates suitable for mass print production.

 

Some of the major challenges included:

 

Long-running print production (over 250,000 meters per month).

 

Complex illustrations with subtle tones beside high-density solid areas.

 

Muller’s need to maintain value in a cost-sensitive dairy market.

 

A fast turnaround as a result of promotional designs.

 

Managing the input of multiple project stakeholders.

 

Muller invited Reproflex3 to be a part of the core team and integrated well at the design stage. Reproflex3 engaged at the design stage to provide expertise as to how to achieve desired results from flexographic print, as well as supply the services and printing plate output.

 

 

Muller’s contracted packaging design agency, Coley Porter Bell, but was traditionally restricted by the capabilities of the printer. However, Reproflex3’s input made the complex designs possible without losing the design vision.

 

 

The printer converter, InterFlex Group, also benefited from working closely with Reproflex3 to reproduce the design intent. This included cost savings in print process through spot colour reduction and plate performance across three flavours - a run that lasted three months, over 6.5 million units.

 

“The Reproflex3 pre-press solution helped take the time and cost out of the print process. For the first time, Muller has confidence in reproducing the raw design intent using the solvent flexographic print process,” says, John Weighill, print and packaging project manager, Muller Dairy.

 

The entire process enabled Muller to achieve new levels of detail that can be reproduced from proposed packaging designs throughout the print phase.