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Which printing segment is the most vulnerable to Konica Minolta?
Konica Minolta works on the principle of harmonics. Our aim is to create value through the digital press so that it will enhance the ability of our customers to deliver value to their clients.
How unique is the Indian market?
It is unique in many ways. The diversity of the Indian cultural landscape offers tremendous opportunity for the use of colour. The wedding album application we developed with our unique Bizhub Press C70hc is an example.
How to do you look back at Konica Minolta’s five-year-old stint in India?
We are glad we could play a significant role in the development of the digital press in India. We thank our customers for their support and feedback.
What is the state of the Indian market?
We believe the Indian market is still in the growth phase and we can continue to contribute to this growth.
The key to your success?
Maintaining a clear focus on customer satisfaction.
How easy or difficult was it to settle down in India after having worked in other parts of the globe?
I am enjoying my stint in India.
How do you explain relevant and appropriate technology for India?
Technology is global. Adopting it to the Indian market and creating value for the customers is the key. Our presence here strengthens our ability to do so.
The Digital Imaging Square established in Cybercity, Gurgaon is a resource for the industry to experiment and develop new applications. With the introduction of MGI, we felt the need to offer this capability to the industry in this space too. Hence, we have invested in a new Digital Innovation Centre to work closely with the industry and develop new value in India.
V Balakrishnan, executive general manager – marketing division, Konica Minolta