PrintWeek India (PWI): What does Natural Evolution do?
Luca Berlen (LB): The Natural Evolution is a high print-enhancer speciality paper from the basket of Gruppo Cordenons, Italy.
PWI: When was Natural Evolution launched and what markets is it aimed at?
LB: Initially, it was a specific request of a greeting card production, but then thanks to the excellent printing performance, it has been extended to all markets and applications.
PWI: How is Natural Evolution manufactured?
LB: The Natural Evolution is felt marked surface which is treated for paper manufactured with virgin pulp from a well-managed forest.
PWI: Is it available in FSC-certified grade; and is it acid-free and pH neutral?
LB: Yes, it is FSC certified and it is also acid-free having a Neutral pH above 5.5.
PWI: What is the USP?
LB: The USP of the product is that it has a naturally inherited texture on the surface, the best tactile strength paper in the segment, the look and feel of Natural Evolution is un-coated and print result equivalent to any premium coated paper, it enables a design to give glowing effect after printing and it supports the vibrant colour and images.
PWI: How easy is it to use?
LB: Yes it very to use like a standard art paper.
PWI: What about hot foil stamping and metallic finishes?
LB: Yes, Natural Evolution is suitable for foil stamping and metallic finishing.
PWI: Which brands in India use Natural Evolution?
LB: In India, brands like Kingfisher, Hotel Taj, Hero Motors, Hyundai, Jindal Steel, Microsoft, Wipro, Coca-Cola and Audi have patronised this paper in their print communication.