24 Jun 2016
Chocolates are made in all hues but rarely does the box reflect it. When have you seen a round or a square box? How many Kit Kat or Godiva type packaging has one encountered. But this one brand - LuvIt - has marched forward and backward (into nostalgia – and integration) at the same time. The items of confectionery come in a toffee shaped box and the two ends open with a twist - as simply as you would unwrap the humble toffee. Just the way it should have always been with the chocolate boxes ... This is a brilliant example of a superb use of die-cut complemented by folding and pasting. The only downside: You can keep a tab at how many toffees have gobbled up from the see-through window patch! All for a sweet tooth!
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