In an article he penned for The Week, Bose Krishnamachari, contemporary artist and co-founder of the art festival The Kochi-Muziris Biennale, said this in context of India, “We are still drowned by our outdated mythical illusions of what contemporary art is and, therefore, far removed from the contemporary art world.”
Art&Found curates artworks from contemporary Indian visual artists – including many young and upcoming – based in India and abroad, and sells them to individuals, corporates and trade community that includes interior designers, architects, decorators, etc. The artworks are categorised by artists (around 250), prices which start under Rs 2,500 and go over INR 12,000, style of artworks, and sizes. The customers have the option of buying an artwork with or without a frame or as a canvas.
Aditya Mehta, founder, Art&Found
The idea is to make every detail perfect, making it a fun and memorable experience for your customer. With packaging, it can look good but might not be safe enough, or it can be extremely safe but look kind of shabby. The key is to find that balance between what looks good and works well too. We're redesigning the elements and experience for our packaging. Next month onwards, this department will see a major upgrade, especially in terms of aesthetics and branding.