According to Epson, the idea was to showcase products that will bring images alive and will enhance the business potential for those in the photographic trade and industry. The company showcased PictureMate PM520, an upgraded version of its super successful photo printer, PictureMate PM245. It also showcased SureLab D700, Epson’s first six-colour compact photo production printer with inkjet technology. Epson’s EcoTank printers L805, L850, L1800, L1455 and WorkForce printer WFC8689R were also on display.
To demonstrate Epson’s print quality at the high end, the company demonstrated P9000, P20070 and eco-solvent signage S80670.
Another major attraction this year was Epson EH-TW650 projector. This 3LCD projector can be used by wedding photographers to add to their business offerings.
Siva Kumar, general manager, inkjet printers, Epson India, said, “What helped us gain the market acceptance that culminated in market leadership across categories is our continuous focus on creating customer value. Today, we are the No 1 brand in almost every product segment we operate in. In the photo printing business, our sales have increased despite the challenges in the market. We continue to be the market leader in the photo printing industry as both our photo quality and value we offer are far ahead of others in the market.”
Vasudevan, deputy general manager, prographic products, sales & marketing, Epson India, added, “As small photo businesses continue to start up in smaller cities and towns, we expect the market to grow. Simultaneously, due to the increasing evolution of consumers and their penchant of gadgets, devices, and applications in both urban and rural areas, we expect the momentum in demand for photo printing to continue.’’