Bizongo re-boots its packaging version

By 10 Jan 2019

Aniket Deb, co-founder and CEO at Bizongo is clear that his company is eyeing the USD50 bn packaging ecosystem in India - and the USD1 trillion global packaging industry, worldwide. India’s largest one-stop packaging platform was in the news because it launched a new logo, plus it underwent a brand revamp for its solutions.

Be it: Procure Live, Design Square and Partner Hub. Deb stated, the idea was to be seen as not just a startup in the packaging market but as an one-stop shop for everything related to packaging. Deb felt the new identity communicates this.

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Ankit Tomar - co founder and CTO, Sachin Agarwal - co founder and COO, Aniket Deb - co founder and CEO (l-r )

He said, "The identity is in line with the company’s mission to become synonymous with its brand tagline - Everything Packaging." Bizongo’s brand identity has been designed and developed by Mumbai based design and digital company, The Minimalist.

Deb said, "The number of brands we serve is more than 350. These are growing by 15% monthly while the number of partners is more than 750. This is growing by 25-30% every month. Our monthly revenue is Rs 25-28 crore with a healthy 5000 in the last 30 months." With a robust 350% growth trajectory since March 2018, Bizongo is backed with technology solutions and a team strength of more than 350 professionals in Mumbai, Delhi and Bengaluru. Now Bizongo plans to enter the markets of USA, Middle East, and Southeast Asia. 

As per the official briefing, Bizongo guarantees packaging procurement and quality issues faced by F&B, FMCG, consumer durables, automobile, and engineering companies amongst others by delivering reliable, sustainable and high-quality packaging solutions. The key to Bizongo's success has been improved productivity and increased revenues for packaging manufacturers in India along with solutions for SMEs.  

Bizongo's focus is on four flagship verticals. These are Design Square to create smart and sustainable designs; Development Plus to manage artworks and lead packaging innovations; Procure Live to P2P process live and fully digitised; finally, Partner Hub to increase capacity utilisation and enable working capital financing. In addition to its, seed funding, warehouses and people strength, Bizong has been nimble with its operations. Deb mentioned how it has streamlined job tracking. He said, "This gives our team instant access to company, contact and enquiry details while away from the office. Enquiries can be viewed and updated in real time. Additionally, a job-tracking functionality updates jobs, making it simpler and quicker to view the status of any job. This kind of job tracking gives clear visibility of where a job is at any time."

In addition, Bizongo will launch an artwork platform in 2019, for buyers to lock-in the various attributes of the packaging design including the colour, font, size and shape and other attributes. The platform will be in sync with the sellers who will be able to check the requirements of the brand and acknowledge them simultaneously.

Deb said, "Now we - and the buyers - can focus much more on getting the artworks done and production jobs and therefore providing a better service to the customers". 

Bizongo is backed by investments from Accel, B Capital, Chiratae Ventures, International Finance Corporation, and provides packaging solutions to brands like Amazon, Johnson & Johnson, Xiaomi, Bunge and Reliance Jio.


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