Exhibiting for the first time at PrintExpo, Vinsak highlighted its pre-press and brand protection solutions.
Akash Kumar, manager-marketing communication, Creed Engineers said, “We have been present in the Tamil Nadu market for quite some time and this exhibition would help us to penetrate more aggressively in the South market. The aim is to strategically position the brand Vinsak in the pre-press market. I think PrintExpo being a focused show will help us leverage benefit from it."
Pre-press continues to be a key area of focus for Vinsak. Therefore, a complete line of products under pre-press like platesetter, processor, thermal CTP plates, analog plate and chemistry was offered by Vinsak. Kumar added that, “These enable printers, service bureaus, publishers, packaging and newspaper segment to benefit from a complete range of pre-press solutions.”
Kumar said, “CTP plates from Vinsak have garnered good response after its launch a year ago and we are also planning to enter into CTCP market.” The company focused on Vinsak Intermittent Offset Shaftless Press LIO 420/390/330, Vinsak VIS 1200 Inkjet system which is a variable data printing press and security inks from Petrel.
Commenting about the brand protection segment, Mohan Pailwan, assistant general manager – machine sales at Creed Engineers said, “Brand protection segment has always been an exciting space and with our innovative security-printing suite which includes software, inks, and printing system, any brand owner can protect their brand against counterfeiting.”
Pailwan added, “Leading pharmaceutical, automobile, FMCG companies have implemented Vinsak solutions and have noticed a significant drop in their losses on revenue, as well as marked improvements in their brand appreciation by the end users.”
Experts were available at the stall to discuss Vinsak solutions on brand protection and pre-press, to help business better and leverage the newer opportunities made available.
10 July 2014, Vol VII Issue 3
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