General Electric (GE) has created a campaign which has been conceived by BBDO but delivered by the indigenous people whose lives GE impacts everyday.
As Josy Paul, chairman and NCD, BBDO India said: "The overarching theme of the campaign is “GE Works” and brings to life GE’s technologies and their commitment to innovation that improves the quality of life of every Indian." What makes the GE involvement special for the print industry is, the first phase of the campaign will focus completely on print. The art will be out there in newspapers, magazines, out-of-home including innovative outdoor, building wraps and even aircraft wraps. Paul said, "We have a fantastic print technologist, Manoj Yogi who heads our production department. We worked with Express Color Scan for proofing on art paper, GNP & SNP and with Digital Color Space for digital printing on Museum Archive Photo Rag 290 gsm paper." "The idea achieves two things. It shows GE's involvement with the remotest parts of India across various areas of operation. Secondly, it shines the torch and revives arts that are marginalized. We are using communication to also bring back traditional Indian art and marginalised crafts into the mainstream," added Paul. Click here for a glimpse of the GE campaign which has been conceived by BBDO agency.
This News article appeared in the 13 July 2012, Vol V Issue 3 issue of PrintWeek India Magazine
10 May 2013, Vol VI Issue 1
PrintWeek India has developed a reputation as the leading printing industry resource. Our team of journalists provides lively, thoroughly researched and independent news, as it happens. Join now for free, and get access to members only content and the ability to comment on articles.
* Required field
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED EMAIL GETS INSERTED HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can start posting.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain @printweek.in to your white-listed senders.