Day three at Cannes Lions brought joy to India as McCann Worldgroup India won India's first Gold for its three-entry campaign for Western Union in the Outdoor Lions category.
McCann Worldgroup India's Western Union Money Transfer comprised of three entries: Franklin Gandhi, Lincoln Fahd and Queen Mao.
Prasoon Joshi, executive chairman, McCann Worldgroup India and regional creative director, McCann Asia Pacific, said, "I was pretty sure about the work winning something. My only concern was that we need to perfect the technique first because it (the hoarding) changes the currency when you move. The first thing was to get it right, and the team has done it. We are winning a Gold Lion after sometime. This is definitely significant. I feel it is winning because it is redefining outdoor as a medium. If I was in the jury, I would have given it a Grand Prix."
There were two Grand Prix Lions in the category. Ogilvy Shanghai grabbed one for its work #Cokehands for Coca Cola. The other Grand Prix went to Jung von Matt Hamburg for The Invisible Drive for Daimler Mercedes Benz.
This News article appeared in the 13 July 2012, Vol V Issue 3 issue of PrintWeek India Magazine
10 May 2013, Vol VI Issue 1
PrintWeek India has developed a reputation as the leading printing industry resource. Our team of journalists provides lively, thoroughly researched and independent news, as it happens. Join now for free, and get access to members only content and the ability to comment on articles.
* Required field
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED EMAIL GETS INSERTED HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can start posting.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain @printweek.in to your white-listed senders.