HP aims to disrupt the eco-solvent market with the launch of two new latex Designjet printers

11 Nov 2011 | Noel D'cunha | Comment Now

HP has announced the launch of two new DesignJet printers, and said that the new launches although necessary, has the potential of disrupting the eco-solvent market.

The two new DesignJets, the L28500 and 26500 are capable of handling a broader range of indoor and outdoor signage application with better durability than eco-solvent inks, claims HP. "The new introductions are superior alternatives to solvent solutions and are eco-friendly," said Paresh Shetty, country manager at HP India.

"There are some positive aspects about it. We want to encourage our customer to print cost-effectively on a wide array of new applications using our updated latex portfolio. It will help our print service providers (PSPs) differentiate their businesses, maintain the current high level of service they provide," added Shetty.

The 104-inch-wideHP Designjet L28500 Printer delivers speeds up to 70% faster than its predecessor (the Designjet L25500), while the 61-inch HP Designjet L26500 Printer is ideal for customers entering the growing soft-signage market. Both the systems feature new HP 792 Latex Designjet Inks, which produce rich blacks and glossy results on banners and self-adhesive vinyl, and offer double-sided printing capabilities with less user intervention and more accurate, automated registration.

According to HP, the HP latex ink in addition to being compatible with more than 500 media solutions, including the new HP double-sided HDPE re-inforced banner material, it also provides a consistent, reliable performance across a variety of substrates. The new devices produce 1,200-dpi output with outdoor display permanence of up to three years un-laminated or five years laminated for high-quality, long-lasting prints. The output also dries inside the printer, boosting productivity for double-sided print jobs, and allowing immediate finishing or use.

"These features will allow our PSPs to seize new growth opportunities," said Shetty.

HP has installed around 9,000 HP latex ink systems worldwide to date.

Source: PrintWeek