Donald Trump may be the epitome of controversy right now, but the ‘Trump Tower’ brochure, with a lizard black 115 gsm slipcase, is a work of art. The text is printed on 225gsm Leykam matt card. It was printed with standard density to produce high-quality colour depth. It also went through a series of finishing processes such as gold foil stamping, spot UV, matt lamination, and laser cutting. The samples, with run lengths of 500, were printed on Heidelberg LX five-colour plus online coater, with an Apogee workflow and Agfa CTP system.