Private View: Amul Madagascar Noir De Cacao dark chocolate

Sukhdev Singh Saini
Packaging lead, General Mills AMEA
The package uses a premium virgin paperboard carton with excellent graphics and embossed outline of the animal. The brand name and taste profile chart on the back panel is effective. The print is further enhanced by the combination of matte and gloss varnish. The glued end flaps are efficient in providing tamper evidence. There is an easy-tear perforation line provided for opening on one end. The chocolate unit is packed in a premium black coloured two-ply metallised laminate with the variant name printed on the pack.

Soma Roy
Associate manager - packaging quality, Marico
The black and white background adds to the unique and premium look of the pack. The combination of gloss-spot varnish and textured varnish on the mono-carton makes the product convinces the customer to be picked up from the shelf. To put it in a succinct manner, the product depicts ‘simplicity at its best’. The taste profile chart on the back of the pack provides accurate insights about the product in order to interact and educate the consumers.