Pack Check: Soundmagic E10BT bluetooth headset

By 21 Sep 2018

Unboxing a new headset, Abhishek Muralidharan and Amogh Dikshit take a closer look at the packaging and discuss packaging from user point of view

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SoundMagic E10BT are wireless bluetooth earphones. The earphones have a comfortable fit and an eye-catching design. It boasts a powerful bass and a robust metal body.   

The bluetooth headset comes in an elegant tuck-top, crash lock bottom carton. What makes the carton standout is the simplistic design coupled with the use of silver ink for the brand logo and product name on a black background. Plus the spot UV effect for the headset image gives it a premium look.

While the carton looks attractive, the headset looks stunning. The packaging designers at Soundmagic have intelligently used this to their advantage by using window-patching on the carton so that the customer can view the headset without having to open the package. This definitely works in favour of the product at the first moment of truth for the customer.

The carton consists of a plastic hanger which gives the package a discernible effect as it can be hanged up on a stand. This not only adds to the functionality of the package but also enables better positioning for the product on the crowded retail shelf.

The construction of the carton with tuck top and lock bottom carton enables ease in opening and provides a reinforced base to withstand the weight of the product. 

Inside the carton, the headset is supported with a moulded foam tray that perfectly secures the product in the place and the use of foam provides cushioning effect against shocks.

The other features of the box include distinct mention of the product name on the top closure panel makes it highly noticeable, plus the package is recyclable and the product is ROHS compliant (Restriction of Hazardous Substances Directive).

All-in-all, the package serves all the basic functions of packaging, that of containment, protection, identification, promotion, and brand prestige.


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