Image Care calendar

‘Main aaj bhi feinke hue paise nahi uthata’; “Jab tak todenge nahi, tab tak chodenge nahi!’; ‘Money brings respect’. Sounds too cheesy and blunt? But not for Ahmedabad-based Image Care.  The calendar from Image Care came packed in a jute cover tied with a rope and to top it, there was a red chilly pasted on it which reads, ‘Jab yeh calendar ata hai, naya saal ussi din se shuru hota hai’. Now that’s what we say is a spicy attitude!